ASSISTANT MANAGER, TRADE DEVELOPMENT at Flour Mills of Nigeria Plc
Job Title: ASSISTANT MANAGER, TRADE DEVELOPMENT at Flour Mills of Nigeria Plc
Date Posted: 4th June, 2026.
Expiry Date: N/A
About the Job
Manage and develop trade channels by driving sales performance, enhancing distributor relationships, and executing retail strategies to maximize market penetration and revenue growth.
Your Job Description
THE JOB
Oversee and manage multiple Key Distributors (KDs) to ensure efficient trade development
Achieve sales volume targets by developing and implementing market expansion strategies
Lead direct-to-retail redistribution by coordinating van sales and open market sales teams
Enforce Standard Operating Procedures (SOPs) for route planning and ensure effective use of sales automation tools
Expand territory coverage by establishing and optimizing sub-distributor networks
Coach and mentor sales teams, enhancing their capabilities to drive revenue growth
Develop and execute Joint Business Plans (JBPs) with KDs to track and measure performance
Analyze competitor activities, identify market trends, and recommend strategic actions
Monitor sales performance through periodic reviews, identifying areas for improvement and implementing corrective actions
The Job Requirements
The Person Must Have
Strong understanding of trade marketing, route-to-market strategies, and channel development across key markets.
Proven ability to drive market penetration, expand distribution networks, and support sales growth initiatives.
Excellent analytical skills to evaluate market trends, consumer insights, and competitor activities for informed decision-making.
Strong communication, negotiation, and relationship-building abilities to engage distributors, partners, and internal stakeholders.
A results-driven mindset with commitment to continuous improvement and achieving commercial objectives.
Qualifications
Minimum requirement: BSc in Business, Sales, or a related field.
Experience
Minimum 5+ years of sales experience in FMCG, preferably in redistribution sales.
Added advantage: expertise in managing large Key Distributor networks.