Job Title: Brand Marketing Manager at Alan & Grant
Date Posted: 4th June, 2026.
Expiry Date: N/A
About the Job
The Brand Marketing Manager is responsible for developing, maintaining, and enhancing the firm's brand identity and positioning in the legal market. Their role involves strategic planning, implementation of marketing initiatives, and ensuring the firm's brand communicates its values and expertise effectively to clients, prospects, and stakeholders.
Your Job Description
Key Responsibilities
Brand Strategy Development:
Define and implement a comprehensive brand strategy that aligns with the firm's vision, values, and goals
Ensure the firm's brand is positioned distinctly in the legal industry
Monitor market trends and competitors to refine the firm's brand approach
Content Marketing:
Oversee the creation and distribution of thought leadership content, including blogs, articles, newsletters, and whitepapers
Collaborate with lawyers and practice groups to produce client-focused materials showcasing the firm's expertise
Digital Marketing & Social Media:
Manage the firm's website, ensuring it reflects the firm's brand and is optimized for user experience and search engines (SEO)
Develop and execute social media strategies to build engagement and attract potential clients
Analyze digital performance metrics and implement improvements to campaigns
Public Relations & Communications:
Build relationships with media outlets, industry publications, and influencers to increase visibility
Draft and distribute press releases, manage media inquiries, and coordinate interviews or public appearances
Event Management:
Coordinate branding for client seminars, webinars, and other events, ensuring the firm's identity is consistently presented
Work with the events team to enhance the impact of sponsorships, conferences, and networking engagements
Client Engagement & Loyalty:
Implement strategies to improve client satisfaction and strengthen client relationships
Develop initiatives such as client appreciation events or campaigns to enhance loyalty
Collaboration with Internal Teams:
Work closely with partners, lawyers, and other departments to ensure brand consistency across all internal and external communications
Provide brand training and guidelines to ensure alignment among employees
The Job Requirements
Requirements
Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
5+ years of experience in brand management, marketing, or public relations, preferably within a law firm, consulting firm, financial institution, corporate organization, or professional services environment.
Strong understanding of branding principles and marketing trends, particularly in the professional services industry.
Excellent communication, writing, and editing skills.
Proficiency in digital marketing tools (Google Analytics, SEO tools, social media platforms).