The Digital Marketer is needed to help maintain an online presence for the company by marketing and engaging our products/services through our social media platforms.
Responsibilities
Develop email marketing campaigns directed at the different segments of our client base.
Plan and execute all web, search engine optimization, and display advertising campaigns.
Develop and implement a social media marketing strategy.
Develop and execute content marketing strategies.
Create and publish Google Ads.
Conduct SEO audits of company websites.
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
Liaise and build relationships with media/digital advertising agencies.
Research trends in digital marketing and make recommendations for strategic growth.
Support content development.
Qualification and Skills
Educated to at least a Degree level.
At least seven (7) years of experience in digital marketing.
Experience in commercial activities in a technology or health setting would be advantageous but not required.
Good knowledge of all different digital marketing channels.
Good knowledge and experience with online marketing tools.
Good knowledge of YouTube and Google Ads.
Hands-on experience with SEO, Google Analytics, and best practices.