Job Description
Reports To: Manager - Sales and Trade Development Abia
Division: Sales and Distribution
Mission
To manage and develop trade infrastructure and the channels of distribution especially retailers to ensure MTN dominance at retail in the assigned territory.
Description
- Confirm that sub-dealers and dealer branches are contacted and stock receipt/movement verified.
- Provide informal training in shops on products, services, and promotions being run by marketing, channel, or region and on-the-spot training/coaching of all visited outlets in territory (100% of all visited outlets in call cycle).
- Manage events and promos, generate sub-dealer promo specifications and perform post-promo evaluation.
- Provide weekly/monthly sales activity report and market intelligence report to field service engineers.
- Monitor and report back on network quality and other sales impacting indices in territory covered.
- Ensure call cycle time of 8 - 10 visits a day per territory or as business requires.
- Identify, classify and support all players in channels of distribution and ensure weekly/monthly database update.
- Ensure MTN product availability in channel is >95% at all times and provide weekly product availability report of all visited outlets during call cycles.
- Direct all channel participants to MTN identified growth area within your territory.
- Establish consistent channel standards including branding as per channel recommendation.
- Increase brand awareness – Signage, POS distribution, and target 65% visibility in the channel of distribution (Trade marketing team will measure).
- Support all identified outlets with 100% merchandising as appropriate and defined.
- Build relationship between lower and upper levels (i.e. authorized distributors and sub-dealers), support trade partners and sub-dealers, and link subs, retailers, etc. to trade partners and help nurture the relationship.
- Resolve all issues/queries with regards to activations, products, and promotions.
Education
- First degree, preferably in social sciences.
- Fluent in English.
Experience
- 1–3 years’ experience in an area of specialization, with experience working with others.
- Experience working in a medium organization.
- Sales and Marketing experience in a fast-moving consumer goods environment.