Senior GTM Engineer role at Activate Talent

Systems Design, Prototyping & Automation (40%)

Design end-to-end GTM workflows across Sales, Marketing, and CS using Clay, HubSpot, Make.com, and other automation tools.

Prototype new revenue experiments quickly, validate impact, and scale the workflows that work.

Build AI-driven automations (e.g., transcript analysis, research agents, message generation, enrichment agents).

Maintain and evolve company's GTM tech stack to reduce manual work, eliminate bottlenecks, and unlock new growth opportunities.

Build internal tools, scripts, or micro-automations to enable GTM teams to work more efficiently.

Dynamic Outbound & Signal Activation (30%)

Build and scale outbound programs using Clay + Smartlead.ai, combining enrichment, signals, and dynamic personalization.

Identify and operationalize high-intent signals — tech changes, job postings, hiring surges, funding events, competitor activity, product usage indicators, and more.

Design segmentation logic and scoring that improves our ICP targeting and increases reply and meeting rates.

Develop multi-step experimentation frameworks to continuously optimize messaging, channels, and timing.

Data Foundation, Modeling & Hygiene (20%)

Maintain a clean and trustworthy CRM by automating data hygiene, deduplication, enrichment, and schema consistency.

Build and operationalize proprietary data models (ICP models, fit scores, intent scores, churn/expansion indicators).

Create pipelines that enrich, validate, and activate unique data points across the funnel.

Ensure data structure stability across systems, integrations, and workflows.

Experimentation, Reporting & GTM Feedback Loops (10%)

Design measurable experiments (A/B tests, new signals, sequencing tests) and own experiment readouts.

Build dashboards or data views that provide visibility into outbound performance, GTM experiments, and pipeline drivers.

Partner with AEs, AMs, CS, and Marketing to validate workflow impact, gather feedback, and iterate.

Translate GTM strategy into system requirements and automation roadmaps.

What You’ll Drive

Weekly GTM experiments that increase reply rates, meeting rates, and pipeline velocity.

New models for operationalizing ICP tiers and activation signals across Sales, Marketing, and CS.

Stronger revenue infrastructure that scales automation, personalization, and data activation.

Reduction in manual work across GTM teams via automation and AI workflows.

Improved retention and expansion opportunities through signal-based workflows and customer insights.