Senior Manager - Regional Marketing at MTN

Job Title: Senior Manager - Regional Marketing at MTN

Date Posted: 12th February, 2026.

Expiry Date: 02/17/2026, 12:55 AM

About the Job

Mission:

Drives business growth and brand excellence by developing and executing regional marketing strategies that cascade brand and product propositions across all channels and touchpoints.
Leverages cross-functional collaboration to deliver impactful marketing activations, trade visibility, and customer education initiatives that drive brand preference, product adoption, and revenue growth.
Ensuring consistent brand identity and maximizing brand activation opportunities, the role contributes to MTN's market share growth and competitive advantage.

Your Job Description

Description:

Develop and execute annual/regional marketing plans for customer education, brand preference, brand loyalty, and product/proposition adoption in the regions.
Work with the integrated marketing agency to develop regional adaptations of campaigns being developed by the master brand team.
Ensure all campaigns are speedily deployed across the appropriate channels in the regions at the same time a national campaign goes live.
Articulate a clear and compelling strategy for channel marketing for regional propositions and other products & services.
Create and implement a long-term retail/on-ground strategy, producing a yearly “boots on the ground strategy” working with the Sales team and other industry sectors to achieve business KPIs.
Ensure MTNN’s corporate identity is adhered to on all trade communication materials working with the Master brand team.
Compile regional competitive intelligence using detailed market and audience analysis.
Ensure standardization of communication materials in all channels, MTN shops, and the trade in line with corporate identity compliance.
Work with the sales team to ensure retail audit of all MTN stores.
Prepare communication material deployment plans for all channels in the regions to ensure materials deployed are in line with business priorities.
Identify and take advantage of new business opportunities, e.g., partnerships with FMCGs and other sectors through value-based symbiotic relationships to push product adoption in the trade.
Maintain leadership in trade visibility in key commercial nerve centres and revenue-generating markets working with the GTM teams.
Drive customer education in the channels working with the Sales team.
Measure and report performance of all field activations and assess against goals (ROI and KPIs) working with the sales team.
Identify new local trends/insights in the regions to enhance communication and brand relevance.
Organize mystery shopping to ensure product knowledge of customer-interfacing staff.
Lead and coordinate the activation agencies/sales reps to deliver on all KPIs set for on-ground product adoption activities/regional sponsorships working with the sales teams.
Articulate agency/sales rep KPIs for all activations working with the respective commercial functions.
Budget optimization for greater efficiency and output.

The Job Requirements

Education:

A first degree in Marketing, Mass Communication, a business-related degree, or any social science discipline.
A post-graduate diploma in Marketing, Business Administration, or a related discipline.
Master’s in Business Administration will be an advantage.
APCON Certification.
Fluency in English and other local languages.

Experience:

9–17 years’ experience, which includes:
- At least 8–12 years in core marketing, Go-to-market strategy, regional marketing, and brand activations.
- At least 8 years of proven experience in developing and executing marketing strategies, retail marketing, and Go-To-Market plans.
- At least 4–6 years in a leadership role managing teams.
- Strong leadership and decision-making skills.
- Strong interpersonal skills.
- Excellent understanding of brand strategy, sponsorships and promotions, brand activations, and trade marketing.
- Adept in handling time-sensitive projects and deadlines, planning of promotions with focus on on-ground product adoption strategies.
- Excellent relationship management and stakeholder engagement skills.

About Us

We at MTN Nigeria Communications Plc (MTNN) are a purpose and value-led organization.

At MTN Nigeria, we believe that understanding our people’s needs and aspirations is key to creating experiences that delight you at work, every day. We are committed to fostering an environment where every member of our Y’ello Family is heard, understood, and empowered to live an inspired life.

Our values keep us grounded and moving in the right direction. Most importantly, they keep us honest. It is not something we claim to be – it is in our DNA.

As an organisation, we consider it our mission to create an exciting and rewarding place to work, where our people can be themselves, thrive in positivity, and ignite their full potential. A workplace that boosts creativity and innovation, improves productivity, and ultimately drives meaningful results. A workplace that is built on relationships and achieving a purpose that is bigger than us. This is what we want you to experience with us!

Our commitments go beyond an organisational promise. It is in our leadership and managerial ethos to meaningfully partner with our employees, customers, and stakeholders with a vision to realise our shared goals.

We are delighted that you consider us your career partner to make a mark in the world. We wish you a rewarding career.

Do you want to be a part of a mission that delivers a bold new digital world to Nigeria and Nigerians?

Method of Application: Click on this link to get detailed information and apply