Marketing Specialist, Deos at Unilever

About PwC

With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world. At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future.

Your Job Description at Unilever

• Drive the value & volume led growth agenda on the brand by leading innovations and managing BLG campaigns based on category growth principles.
• End-to-end brand management role for the brand.
• Focus on incremental future growth opportunities, as well as management of existing core business.
• End-to-end P&L responsibility, including S&OP management.
• Budget (BMI) management to be vigorously controlled to ensure full delivery of projects.
• Leadership / support of NRM or SC Activity Requests, e.g. introduction of new pack sizes / formats for existing mixes.
• Developing & executing inspiring brand communications in partnership with creative agencies.
• Leading Integrated Brand Planning Process (annual IBP).
• Management of brand’s digital strategy and electronic communications.
• Key relationships: Customer Development, Shopper Marketing, Supply Chain, Consumer Market Insights, Research and Development, Finance Business Partners, & Global and Local teams where relevant.

The Job Requirements at Unilever

• Experiences & Qualifications
  • Proven Experiential Marketing: Typically 3+ years of experience directly conceiving, planning, and executing brand activations, ideally with a digital-first approach.
  • Shopper Journey Optimisation: Demonstrated success in analysing and improving customer experiences across multiple touchpoints (online store, social media, shelf, etc.).
  • Project Management Prowess: Evidence of managing complex projects with multiple stakeholders, budgets, and timelines, ensuring successful delivery and budget ROI.
  • Digital Marketing Expertise: Confidence with digital marketing channels, tactics, and their role in amplifying brand experiences.
  • Innovation Execution: Success in delivering brand experiences across the shopper journey to drive trial, desire and conversion.
• Skills
  • Project leadership and business acumen.
  • Strong numeracy skills.
  • Ability to deliver operationally, while thinking ahead of the long-term growth strategy.
  • Cross-functional relationship management: Agencies, Customer Development, Shopper Marketing, Supply Chain, Consumer Market Insights, Research and Development, Finance Business Partners.
  • Strong levels of growth and ownership mindset – a self-starter with a winning and competitive mindset.
  • Bias for action and drive – willingness to get things done with speed & efficiency, and comfortable working independently to deliver agreed goals.
  • Consumer and customer focus – curiosity, ability to uncover relevant insights and translate these into actionable plans.
  • Rigour and order – ability to identify important issues and work through complex problems in an accurate and in-depth way.
  • A deep-seated passion for exploding the brand and marketing with a purpose, with the consumer always top of mind.
• Leadership
  • You are energized by delivering fantastic results. You are an example to others – both your results and your resilience.
  • You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way.
  • You are responsible for your own wellbeing and delivering high standards of work.
  • You must focus on the consumer and what they need.
  • You are humble and have your head up, looking around to interpret evidence and data smartly, spot issues and opportunities to make things better.