We’re not just building insurance. We’re building belief.
At ETAP, we’re changing the way Africans experience insurance, starting with car insurance. We make it easy, rewarding, and even enjoyable
to protect what matters. Whether it’s covering drivers across Nigeria and Ghana, building tools for fleet managers, or unlocking new
income opportunities through Balloon, we’re creating a new kind of insurance for a new kind of user.
But to scale this impact, we need the right storytellers.
That’s where you come in.
The Role
As a Product Marketing Associate, you’ll play a key role in shaping how people discover, understand, and fall in love with our products,
from our flagship ETAP app to our game-changing insurance sales tool, Balloon. You’ll work across teams and markets to drive go-to-market
strategies, build campaigns that stick, and make sure every product touchpoint feels unmistakably ETAP.
This is not a passive, behind-the-scenes role. You’ll get your hands dirty, experiment boldly, and learn fast. All while helping to define
the future of insurance in Africa.
What You’ll Do
Partner with product, growth, and sales teams to plan and execute launches, campaigns, and GTM strategies for all ETAP products.
Translate features into clear, compelling messaging that connects with real people across Nigeria, Ghana, and beyond.
Create engaging assets and experiences—think launch content, landing pages, social, in-app copy, agent toolkits, internal decks, and more.
Dive into customer insights, competitor research, and performance data to inform positioning and strategy.
Help drive awareness and adoption for Balloon, our insurance distribution platform to unlock income for thousands.
Be a brand steward, ensuring everything we put into the world feels like ETAP: bold, trustworthy, human, and mission-driven.
Own the small stuff and the big swings. No task too tiny, no idea too ambitious.
We’re Looking For Someone Who
Has at least 3 years of experience in product marketing, brand, growth, or content—ideally in tech, fintech, insurtech, or startups.
Understands (and loves) the ETAP brand and can bring that tone and energy into every asset and activation.
Is obsessed with customers and curious about how people think, decide, and behave.
Writes clearly, speaks confidently, and presents ideas with creativity and structure.
Can move fast, manage multiple priorities, and thrive in an environment of smart hustle.
Has a feel for storytelling and a bias toward action, whether crafting a campaign or tweaking in-app copy to make it just right.
Is plugged into African tech, culture, and how people really live and work across Nigeria and Ghana.
Bonus Points If You…
Have worked on products with both B2C and B2B elements.
Have experience marketing to young people, digital entrepreneurs, or grassroots sales communities (especially for Balloon).
Are comfortable using tools like Notion, Canva/Figma, Mailchimp/Klaviyo, and Hubspot.
Can speak a local language or have experience working across different regions in Nigeria or Ghana.
Why ETAP?
We’re solving real problems, for real people, in real time — at scale.
We’re a team of thinkers, builders, and doers who actually care.
We’re bold about our mission and humble about the journey.
We reward results, respect individuality, and make room for growth.
We’re creating an entirely new way for Africans to experience insurance, and you’ll help shape that story.
Ready to Make Insurance Cool?
Send your CV
(and if you’re feeling spicy, a quick note or Loom telling us why you're the one)
to people@etapinsure.com with the subject: