Manager, Product Campaign & Promotions at Stanbic IBTC
Job Description
Responsible for creating and executing strategic marketing campaigns and promotional initiatives for PPB Products,
to enhance customer acquisition, retention, and brand loyalty. This role involves close collaboration with cross-functional teams,
understanding the financial needs of target audiences, and ensuring campaigns align with business objectives and regulatory standards.
To drive measurable results, leveraging digital tools and consumer insights to optimize campaigns in a highly competitive financial environment.
Job Responsibilities
Campaign Strategy & Planning
Campaign Execution & Management
Market Research & Consumer Insights
Performance Tracking & Optimization
Qualifications
First Degree in Marketing, Business Administration, Finance or related field
Experience
At least 5 years’ experience in the design and development of client growth strategies
At least 5 years’ experience in marketing product campaigns or promotions, ideally within banking or financial services
At least 5 years’ experience in effectively managing relationships across the ecosystem to deliver business value