Analyst - Data Proposition Teens.Marketing NG at MTN
Job Title: Analyst - Data Proposition Teens.Marketing NG at MTN
Date Posted: Friday the 28th of July.
Expiry Date: 08/04/2025, 11:59 PM
About MTN Nigeria
MTN Nigeria is one of Africa's largest providers of communications services, connecting approximately 77 million people in communities across the country.
At MTN Nigeria, we believe that understanding our people’s needs and aspirations is key to creating experiences that delight you at work, every day. We are committed to fostering an environment where every member of our Y’ello Family is heard, understood, and empowered to live an inspired life.
Your Job Description at MTN Nigeria
Implement marketing strategies and initiatives to drive the acquisition, usage, and revenue growth of MTNN’s teen segment customers.
Manage and coordinate brand promotion, product launches, and re-launches from end-to-end.
Develop a work implementation plan, ensuring it is in alignment with the business strategy of the segment.
Continuously identify, review, and monitor the demographic profiles of the teen segment customers.
Work with the Teen Segment Manager in the development of advertising and communication concepts in support of MTN’s brand-building initiatives that can be successfully executed in the Teen Marketplace.
Maintain and build the teen brand through advertising, media, and any other marketing means while managing relationships with key media agencies daily.
Provide stakeholders with relevant information needed for a proper and timely evaluation of projects and plans.
Research industry evolution and competition’s activities in order to identify segment-specific gaps and strategies in order to exploit them to MTNN's advantage.
Analyze relevant best practices and provide recommendations to the segment manager, Teen.
The Job Requirements at MTN Nigeria
Education:
First degree in any related discipline
Fluent in English
Experience:
3–7 years’ experience in an area of specialization, with experience working with others
Customer contact and understanding of consumers
Marketing plans, advertising materials, and product life cycle monitoring
Experience in the Telecommunications Industry/FMCG
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